Partners: Redwood, Humanaut
Client: Organic Valley
Organic Valley was coming out with a product, a protein shake, that was entering a crowded space. They needed a way to cut through the clutter and announce their product to the world in a unique way. That’s where Humanaut stepped in and came up with the concept of “Save the Bros”. It was a really fun concept and I was glad to be on board to help bring it to life. Over the course of about a month we built out a microsite with an “Instafeed” (mashup of related Instagram posts) section full of brotastic photos, a full-page background video, and a slick user-friendly sign-up form. I chose to deploy the site on Elastic Beanstalk so that in the event of major “virality” with crazy traffic peaks the site would scale seamlessly and never go down.